17 Spring Promotion Ideas to Grow Your Small Business

Spring is a season of renewal, and for small business owners, it’s the perfect time to breathe new life into your marketing efforts. At Leads Nurtured, we know how hard you work to grow your business, and we’re here to help with practical, affordable ideas that make a real difference. Whether you’re a bakery, a plumber, or a retailer, these 17 spring promotion ideas will help you attract new customers, boost sales, and get your business blooming. Let’s dive in and explore how you can make the most of this vibrant season.

Spring Promotion Ideas for Small Businesses

Spring is all about fresh starts, and your small business can tap into that energy with creative promotions. From seasonal discounts to community events, the ideas below are designed to help you stand out and connect with your audience. At Leads Nurtured, we’ve seen firsthand how a well-timed promotion can transform a small business—whether it’s through our local SEO services or a revamped website. Let’s get started with some inspiration.

Spring Cleaning Deals

Spring cleaning isn’t just for homes—it’s a mindset your customers are already in, so why not offer deals that align with it? Here are two ways to make the most of this seasonal trend.

Deep Cleaning Discounts

If you run a service-based business like a cleaning company, car wash, or even a salon, offering deep cleaning discounts can attract customers looking to refresh. For example, a car wash could offer a “Spring Deep Clean” package with a 20% discount on interior detailing.

Promote this deal on your website (which we can help build with our Pulse package for just £150/month) and optimise it for local searches like “car wash deep clean near me.” We recently helped a local cleaning service in Bristol double their bookings by optimising their Google My Business profile with spring-specific offers—proof that small tweaks can lead to big wins.

Declutter and Donate

Encourage customers to declutter by tying your promotion to a charitable cause. A storage business could offer a discount on storage units for customers who donate items to a local charity, while a retailer might host a “bring in your old clothes” event for a discount on new spring stock.

Share this on social media and in your email newsletters (more on that later) to show your community spirit. This not only drives sales but also builds goodwill—something every small business needs to thrive.

Springtime Giveaways

Giveaways are a fantastic way to generate buzz and engage your audience. They don’t have to be expensive to be effective—here’s how to do it right.

Social Media Contests

Run a spring-themed contest on platforms like Instagram or Facebook. For example, a florist could ask followers to share their favourite spring flower for a chance to win a bouquet. Use a hashtag like #SpringWith[YourBusinessName] to track entries and boost visibility.

We can help you set up a social media campaign with our Surge package (£300/month), which includes Google My Business management to ensure your contest reaches local customers. A café we worked with in Leeds saw a 30% increase in foot traffic after a simple Instagram contest—small efforts can yield big results.

In-Store Giveaways

If you have a physical location, offer a small freebie to customers who visit during a specific spring weekend. A bakery could give away a free mini cupcake with every purchase, while a pet store might offer a free toy for pets.

Promote this on your website with a spring pop-up (something we can add with our Nova package for £500/month) and watch your store buzz with new faces.

Spring Holiday Promotions

Spring is packed with holidays that small businesses can leverage. Here are three ideas to get you started.

Mother’s Day Specials

Mother’s Day is a golden opportunity for businesses like spas, jewellers, or restaurants. Offer a special package—like a “Pamper Mum” spa day with a 15% discount—or create a gift guide on your website. We can help you optimise your site for searches like “Mother’s Day gifts near me” with our local SEO services, ensuring you’re the first business mums see.

Easter Deals

Easter brings families together, so think about promotions that appeal to them. A toy shop could offer a “Buy One, Get One Half Price” deal on Easter baskets, while a café might host an Easter egg hunt with discounts for participants. Share these deals through a spring sale newsletter (we’ll cover email marketing later) to keep your customers in the loop.

Earth Day Promotions

Earth Day is perfect for businesses with eco-friendly products or services. A garden centre could offer a free packet of seeds with every purchase, while a sustainable clothing store might run a “Green Living” sale. Highlight your commitment to sustainability on your website—we can refresh your design with our Pulse package to make sure your values shine through.

Springtime Referral Programs

Referral programs reward your loyal customers for spreading the word. Here’s how to make them work in spring.

Refer-a-Friend Discounts

Offer a discount to both the referrer and the new customer. For example, a gym could give £10 off the next month’s membership for every friend who signs up. Promote this on your website and social media, and use our Surge package to manage your Google My Business profile, ensuring local searchers see your offer.

Partner with Local Businesses

Team up with another local business for a spring referral campaign. A pet groomer and a pet shop could cross-promote: “Get 10% off grooming when you shop at [Pet Shop Name].” This builds community ties and expands your reach. We can help you optimise for local searches like “pet groomer near me” to make sure both businesses benefit.

Springtime Social Media Campaigns

Social media is a powerful tool for spring promotions. Here are two ways to make your campaigns bloom.

Spring Hashtag Campaigns

Create a branded hashtag like #SpringAt[YourBusinessName] and encourage customers to share photos of your products or services. A restaurant could ask diners to post their spring menu dishes with the hashtag for a chance to be featured on your page. This builds engagement and visibility—something we can amplify with our Nova package’s advanced SEO tools.

User-Generated Content

Ask customers to share their spring experiences with your business. A garden centre could encourage customers to post photos of their newly planted flowers, tagging your business for a chance to win a voucher. This not only creates content for your social media but also builds trust with potential customers.

Springtime Local Events

Getting involved in local events is a great way to connect with your community. Here are two ideas.

Farmers Market Booths

Set up a booth at your local farmers market to showcase your products. A bakery could offer spring-themed treats like lemon scones, while a jeweller might display new spring collections. Use your Google My Business profile (included in our Surge package) to let customers know where to find you.

Spring Festival Sponsorships

Sponsor a local spring festival or event, like a village fete. A children’s clothing store could sponsor a face-painting booth, gaining exposure while supporting the community. Promote your involvement on your website—we can add a spring pop-up with our Nova package to drive traffic to your event page.

Springtime Email Marketing

Email marketing is a cost-effective way to reach your customers. Here’s how to make it work in spring.

Spring Sale Newsletters

Send a newsletter announcing your spring sale. Include a clear call-to-action, like “Shop Now for 20% Off Spring Essentials.” We can help you optimise your website for these sales with our Pulse package, ensuring customers find you when they search for spring deals.

Personalised Spring Offers

Use customer data to send personalised offers. A pet store could email customers who bought dog toys last month with a spring offer on dog walking gear. Personalisation builds loyalty, and our Nova package’s AI tools can help you automate this process.

Springtime Website Updates

Your website is your digital shopfront—make sure it’s ready for spring. Here are two ways to refresh it.

Refresh Your Website Design

A fresh, spring-inspired design can attract visitors. Add bright colours, floral elements, or a new banner showcasing your spring promotions. With our Pulse package, we’ll build you a Duda website that’s yours to keep after 12 months, optimised for local SEO.

Add a Spring Pop-Up

A pop-up announcing your spring sale or giveaway can drive conversions. For example, “Get 15% Off Your First Spring Purchase—Sign Up Now!” Our Nova package includes two hours of monthly content updates, so we can add this pop-up for you, ensuring your site stays fresh and engaging.

Why Choose Leads Nurtured for Your Spring Growth?

At Leads Nurtured, we’re passionate about helping small businesses like yours grow. Our packages—Pulse (£150/month), Surge (£300/month), and Nova (£500/month)—are designed to take the stress out of digital marketing.

From building a website that gets you found on Google to managing your Google My Business profile and creating blogs that boost your SEO, we’re here to support you every step of the way.

Ready to make this spring your best yet? Let’s have a natter—no pressure, just a friendly chat about how we can help.