5 Simple Ways Stoke-on-Trent Businesses Can Attract More Local Customers Online

Shaun Sadlier • 22 April 2025

Running a small business in Stoke-on-Trent is no small feat. Whether you’re a roofer fixing leaky tiles in Hanley, a plumber sorting emergencies in Longton, or a dentist welcoming patients in Fenton, you’re likely flat out keeping customers happy and managing the day-to-day.


But there’s one challenge many local businesses face: how do you stand out online when everyone’s searching Google for “plumber near me” or “best dentist in Stoke-on-Trent”?


If you’ve ever felt like your business is a bit of a ghost online - barely showing up when potential customers search - you’re not alone. The good news? You don’t need a big budget or a degree in tech to get noticed. As a Stoke-on-Trent-based marketing team at Leads Nurtured, we’ve helped tradespeople, home improvement pros, and service businesses like yours climb the ranks and attract more local customers.


Today, we’re sharing five simple, practical tips to help your business shine online - whether you’re a builder, landscaper, chiropractor, or anyone in between.


Grab a cuppa, and let’s dive into how you can get more local customers through your door (or website!) without breaking the bank.


1. Get Your Google My Business Profile Spot-On

Picture this: someone in Burslem needs a tree surgeon for an overgrown oak, so they whip out their phone and search “tree surgeon Stoke-on-Trent.” The first thing they’ll see isn’t a website - it’s a list of local businesses on Google Maps, complete with star ratings, photos, and contact details. That’s your Google My Business (GMB) profile, and it’s one of the most powerful free tools for getting noticed locally.


Why It Matters for Stoke Businesses:

In a city like Stoke-on-Trent, where locals love supporting nearby businesses, your GMB profile is your shop window on Google. A well-optimised profile can help you appear in the coveted “Map Pack” (those top three businesses that show up in local searches), driving calls and clicks from customers in places like Tunstall, Sneyd Green, or Meir.

What You Can Do Today:

 

  • Claim Your Profile: If you haven’t already, search for your business on Google and claim it. It’s free and takes about 10 minutes. 
  • Fill in Every Detail: Add your address, phone number, website (more on that later), and exact services - like “emergency plumbing” or “loft conversions.” Mention you serve Stoke-on-Trent and nearby areas like Newcastle-under-Lyme or Stone. 
  • Add Photos: Upload pictures of your work - before-and-after shots of a patio you laid in Penkhull or a sparkling clean carpet in Trentham. Customers love seeing real results. 
  • Encourage Reviews: After a job, politely ask happy customers to leave a Google review. Something as simple as “If you’re pleased with the work, we’d love a quick review on Google!” works wonders. Respond to every review - good or bad - with a friendly, professional reply.


A Stoke Success Tip:

If you’re a roofer or electrician, post weekly “updates” on your GMB profile. For example: “Just finished a flat roof repair in Shelton - call us for a free quote!” These posts keep your profile active and show Google you’re a busy, trusted local business.


How We Can Help:

Managing GMB can feel like another job on your list. Our Surge package (£300/month) includes Google My Business optimisation and regular updates, so your profile stays fresh and ranks higher for searches like “builder in Stoke-on-Trent.” We’ll even help you respond to reviews professionally, saving you time.


2. Build a Website That Works as Hard as You Do

We get it - telling a landscaper in Etruria or a dentist in Hartshill they need a website might sound like extra hassle. But in 2025, a website isn’t a luxury; it’s a must-have for any business wanting to compete. Why? Because 80% of customers check a business’s website before booking, according to recent studies. If your site is outdated, hard to use on mobiles, or - worse - non-existent, you’re losing customers to competitors with slick, professional websites.


Why It Matters for Stoke Businesses:

Stoke-on-Trent is a vibrant city with thousands of small businesses, from plasterers to plastic surgeons. A website sets you apart, showing off your work and making it easy for locals to contact you. Plus, a mobile-friendly site (one that looks great on phones) is critical since most searches happen on smartphones.


What You Can Do Today: 

  • Check Your Current Site: Pull up your website on your phone. Does it load quickly? Is it easy to find your phone number or book a service? If not, it’s time for a refresh. 
  • Showcase Your Work: Create a gallery of projects - like a kitchen you fitted in Bentilee or a damp-proofing job in Kidsgrove. Real photos build trust. 
  • Add a Contact Form: Make it dead simple for customers to get in touch. A form with fields for name, phone, and “What do you need help with?” works better than just listing an email. 
  • Include Local Keywords: Sprinkle phrases like “Stoke-on-Trent roofing” or “dentist in Fenton” naturally throughout your site to help Google understand where you operate.


A Stoke Success Tip:

If you don’t have a website yet, start small. A simple site with 5–10 pages (like our Pulse package offers) can include your services, contact details, and a few photos. It’s affordable and gets you online fast.


How We Can Help:

At Leads Nurtured, we craft stunning, mobile-friendly websites using the Duda platform, designed to convert visitors into customers. Our Pulse package (£150/month) gives you a 10-page website, hosting, and local SEO for one area of Stoke-on-Trent, plus a monthly blog to keep things fresh. After 12 months, the website’s yours to keep!


3. Master Local SEO to Climb Google’s Rankings

Ever wondered why some Stoke-on-Trent businesses always seem to pop up at the top of Google? It’s not luck - it’s local SEO (search engine optimisation). SEO is about helping your business appear when locals search for services like “carpenter in Hanley” or “pest control in Longton.”


Why It Matters for Stoke Businesses:

Stoke’s a city of proud, local-first customers. If your business ranks high for searches in areas like Blurton or Abbey Hulton, you’ll get more calls without relying on expensive ads. Local SEO also helps you compete with bigger firms from outside the Potteries.


What You Can Do Today: 

  • Use Local Keywords: On your website and GMB, include phrases like “Stoke-on-Trent plumber” or “landscaping in Newcastle-under-Lyme.” Be specific - mention neighbourhoods like Meir or Shelton if you serve them. 
  • Get Listed Locally: Add your business to free directories like Yell, FreeIndex, or the Stoke-on-Trent City Council’s business listings. Make sure your name, address, and phone number are identical everywhere. 
  • Write a Blog: A monthly blog about your work can boost SEO. For example, a tree surgeon could write “How to Spot a Dangerous Tree in Your Stoke-on-Trent Garden” with tips and local references. It shows expertise and helps Google rank you higher. 
  • Optimise for Mobile: Google loves fast, mobile-friendly sites. If your website’s slow, it could hurt your rankings.


A Stoke Success Tip:

Focus on one or two key services to start. If you’re a plumber, optimise for “emergency plumber Stoke-on-Trent” rather than trying to rank for everything at once. Small, consistent efforts pay off.


How We Can Help:
SEO can feel overwhelming, but we’re here to make it simple. Our Surge package includes local SEO for your region (like all six towns of Stoke-on-Trent), two blogs a month to boost rankings, and a full SEO audit to spot quick wins. For businesses wanting more, our Nova package (£500/month) adds advanced SEO and AI tools to supercharge your results.


4. Use Reviews to Build Trust and Credibility

Nothing convinces a customer faster than seeing glowing reviews from other locals. In Stoke-on-Trent, where word-of-mouth is king, online reviews on Google, Facebook, or Trustpilot are like digital recommendations from a neighbour.


Why It Matters for Stoke Businesses:

Whether you’re a chiropractor in Trent Vale or a driveway installer in Baddeley Green, reviews show you’re trustworthy. They also boost your SEO - Google loves businesses with fresh, positive reviews. But managing reviews (especially negative ones) can be tricky when you’re busy.


What You Can Do Today: 

  • Ask for Reviews: After a job, send a quick text or email: “Thanks for choosing us! If you’re happy with the work, could you spare a minute for a Google review? It really helps!” Include a direct link to your GMB review page. 
  • Respond to Reviews: Reply to every review, even the not-so-great ones. For example: “Thanks, John, for the kind words about our roofing job in Fenton!” or “Sorry to hear you weren’t happy, Sarah - please give us a call to make things right.” 
  • Show Off Reviews: Add a “What Our Customers Say” section to your website with snippets of your best reviews. 
  • Stay Consistent: Aim for one or two new reviews a month to keep your profile active.


A Stoke Success Tip:

Make it easy for customers to leave reviews. Print a small card with a QR code linking to your Google review page and hand it out after jobs. It’s a small touch that goes a long way.


How We Can Help:
Our Nova package includes review management, so we’ll monitor your reviews, respond professionally, and encourage more customers to share their feedback. It’s one less thing for you to worry about while you’re busy fitting kitchens or fixing roofs.


5. Keep Your Website Fresh with Blogs and Updates

A website isn’t a “set it and forget it” job. To keep Google and customers interested, your site needs regular updates - like new photos, blog posts, or service pages. This shows you’re an active, thriving business, not a ghost online.


Why It Matters for Stoke Businesses:

In a competitive market like Stoke-on-Trent, fresh content helps you stand out. A blog about “Why Winter Is the Best Time for Loft Conversions in Stoke-on-Trent” or “Top Dental Care Tips for Families in Tunstall” keeps your website relevant and boosts SEO. It also gives you something to share on social media or with customers.


What You Can Do Today: 

  • Write a Blog: Pick one topic a month, like “5 Signs Your Stoke-on-Trent Home Needs Damp Proofing.” Keep it 500–800 words, use local references, and include a call to action: “Need a free quote? Contact us!” 
  • Update Your Gallery: Add new photos of recent projects - whether it’s a patio in Lightwood or a staircase you built in Endon. 
  • Share on Social Media: Post your blog or new photos on Facebook groups like “Stoke-on-Trent Business Networking” or on X with hashtags like #StokeBusiness or #LocalTrades. 
  • Check for Errors: Once a month, click through your website to spot broken links or outdated info (like old phone numbers).


A Stoke Success Tip:

Don’t worry about being a great writer - keep blogs simple and heartfelt. Share a quick story about a job you did in Burslem or a tip you’ve learned over the years. Customers love authenticity.


How We Can Help:
All our packages include blogs to keep your website fresh. Pulse gives you one blog a month, Surge offers two, and Nova includes five, all written to boost your SEO and engage local customers. We also handle web maintenance, so your site stays secure and up-to-date.


Ready to Stop Feeling Invisible Online?

If you’re a Stoke-on-Trent business owner - whether you’re a scaffolder in Smallthorne, a pest controller in Chell, or a plastic surgeon in Oakhill - getting noticed online doesn’t have to be complicated or expensive. By optimising your Google My Business profile, building a mobile-friendly website, mastering local SEO, managing reviews, and keeping your site fresh, you can attract more local customers and grow your business.


At Leads Nurtured, we’re passionate about helping Stoke’s small businesses thrive. We know you’re busy, so we’ve made it easy with our affordable packages: 

  • Pulse (£150/month): Perfect for startups, with a 10-page Duda website, local SEO for one area, and one blog a month. 
  • Surge (£300/month): Ideal for growing businesses, with a 25-page website, GMB management, and two blogs a month. 
  • Nova (£500/month): Full-service support, including review management, AI tools, and five blogs a month.


After 12 months, your website is yours to keep - no strings attached. We’re not here to push sales; we just want to see Stoke-on-Trent businesses like yours succeed.


Next Steps: 

  • Try one of the tips above-like adding photos to your GMB or writing a quick blog. 
  • Fancy a chat about getting your business online? Drop us a line at info@leadsnurtured.com or give us a call. We’d love to hear about your business and share a few ideas over a virtual cuppa. 


Here’s to making your business the talk of the Potteries! 

We’re Ready When You Are

See What We Can Do For Your Business

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Local SEO: Why the Long Game is Worth it for SEO

by Shaun Sadlier • 22 April 2025
In the dynamic landscape of digital marketing, local SEO has become an essential strategy for businesses aiming to enhance their online presence and visibility in search results. Unlike general SEO, which targets a broader audience, local SEO focuses specifically on optimizing your business for local search queries. This article delves into the significance of local SEO, its long-term benefits, and strategies that can empower small businesses to flourish in their respective markets. What is Local SEO and Why is it Important for Small Businesses? Understanding Local SEO and Its Benefits Local SEO refers to the process of optimizing a business's online presence to attract more customers from relevant local searches. This includes utilizing local keywords and ensuring your business is accurately represented in local listings. The importance of local SEO for small businesses cannot be overstated; it is a crucial part of any effective marketing strategy . By optimizing for local search, small business owners can increase their visibility in search results when potential customers are looking for products or services nearby. This not only drives foot traffic but also enhances brand recognition within the community. How Local SEO Boosts Your Visibility in Search Results When it comes to local search, search engines like Google prioritize businesses that have a well-optimized online presence. By implementing a robust local SEO strategy, businesses can significantly improve their ranking in local search results. This increased visibility means that when local customers search for relevant services, your business is more likely to appear at the top of the results. This visibility is crucial, especially since many consumers tend to choose one of the first few listings they see. Therefore, investing in local SEO is not just about being found; it’s about being found first. Common Local SEO Mistakes to Avoid Even with the best intentions, many small businesses fall into common pitfalls when it comes to local SEO. One major mistake is neglecting to claim and optimize your Google Business Profile. Without a complete and accurate listing, your business may struggle to appear in local search results. Another common error is failing to use local keywords in your content. Keywords should be tailored to reflect local search behavior. Additionally, ignoring customer reviews can be detrimental; they play a significant role in local SEO ranking. Avoiding these mistakes is essential for optimizing your local search visibility and achieving SEO success. How Can I Optimize My Google Business Profile for Better Local Search Ranking? Essential Elements of an Effective Google Business Profile Your Google Business Profile is a critical component of your local SEO strategy. To optimize your profile effectively, ensure that all business information is accurate, including your name, address, phone number, and business hours. High-quality images showcasing your products or services can significantly enhance your profile’s appeal. Moreover, including a detailed business description with relevant keywords can help improve your local search ranking. Regularly updating your profile with posts about promotions or events can also keep your audience engaged and inform search engines of your active presence. Tips for Optimizing Your Business Profile to Increase Visibility To further increase visibility, consider using Google Posts to share updates directly on your business profile . This feature allows you to communicate with potential customers in real-time. Additionally, utilizing the Q&A section can help address common inquiries, providing valuable information to searchers and demonstrating your commitment to customer service. Engaging with customers through responses to reviews not only boosts your profile's credibility but also enhances local SEO rankings. Ultimately, the more information you provide and the more interactions you foster, the better your visibility in local search results. How to Use Customer Reviews to Enhance Your Local SEO Customer reviews are a powerful tool in local SEO optimization. Positive reviews enhance your business’s credibility and can influence potential customers' decisions. To leverage reviews effectively, encourage satisfied customers to leave feedback on your Google Business Profile. Responding to reviews, both positive and negative, showcases your excellent customer service and can strengthen your relationship with your audience. Additionally, Google considers the quantity and quality of reviews in its ranking algorithm, making it imperative for businesses to actively manage their reputation online. What Are the Key Strategies for Local SEO Optimization? Keyword Research Techniques for Local Businesses Keyword research is a fundamental aspect of any effective SEO strategy, particularly for local businesses. Start by identifying local keywords that your target audience is likely to use when searching for your services. Tools like Google Keyword Planner can help discover relevant keywords with significant search volume. Incorporating these local keywords into your website content, blog posts, and Google Business Profile can enhance your optimization efforts and improve your chances of ranking higher in local search results. How to Create High-Quality Content for Local SEO Creating high-quality content is vital for local SEO success. Businesses should focus on producing valuable content that addresses local interests and queries. This can include blog posts about local events, how-to guides that relate to your services, or community stories that highlight your business's connection to the area. High-quality content not only engages your audience but also encourages backlinks, which are essential for improving your overall SEO ranking. Consistent content creation that aligns with local search intent can set your business apart from competitors. The Importance of Backlinks in Local SEO Backlinks play a crucial role in the effectiveness of your local SEO strategy. They signify to search engines that your website is a reliable source of information. Building relationships with local businesses and organizations can lead to opportunities for backlinks from reputable sites. Local news outlets, blogs, and community forums are excellent platforms for earning backlinks. The more high-quality backlinks you acquire, the more authoritative your site becomes, which ultimately improves your ranking in local search results. Why is Local SEO Considered a Long Game, and How Can I Measure Its ROI? Understanding the Long-Term Benefits of Local SEO Investing in local SEO is undoubtedly a long game, but the benefits are worth the wait. Unlike traditional advertising methods that deliver immediate results, local SEO requires consistent effort and time to build momentum. However, once your business establishes a solid online presence, the returns can be substantial. By continually optimizing your local SEO strategy, you build brand awareness, customer loyalty, and a steady stream of organic traffic, all of which contribute to sustainable growth over time. Metrics to Track the Success of Your Local SEO Efforts To measure the ROI of your local SEO efforts, it’s essential to track various metrics that reflect your progress. Key performance indicators include increases in website traffic, improvements in local search rankings, and the volume of customer inquiries or foot traffic attributed to your online presence. Tools such as Google Analytics can provide valuable insights into user behavior and traffic sources, helping business owners understand which strategies are most effective in driving local engagement. How to Adapt Your Marketing Strategy Based on SEO Results Being flexible and willing to adapt your marketing strategy based on SEO results is crucial for long-term success. Regularly reviewing your metrics enables you to identify what works and what doesn’t. If certain local keywords are not generating traffic, consider revising your content strategy to incorporate different terms. Similarly, if customer reviews are lacking, implement strategies to encourage more feedback. SEO is a long-term game, and adapting your approach based on data will ensure that your local SEO strategy remains effective and relevant. How Can Digital Marketing Enhance My Local SEO Efforts? Integrating Social Media with Local SEO for Increased Visibility Digital marketing and local SEO go hand in hand. Integrating social media into your local SEO efforts can significantly enhance your visibility. By sharing your content on social platforms, you can reach a broader audience and drive traffic back to your website. Engaging with followers through local events, promotions, and community involvement can create a sense of connection and loyalty. This engagement not only boosts your brand’s visibility but also contributes to your SEO efforts by generating interactions and potential backlinks. Using Mobile-Friendly Techniques to Improve Local Search Ranking In today’s mobile-driven world, having a mobile-friendly website is crucial for local SEO success. A significant portion of local searches are performed on mobile devices, making it essential to optimize your website for mobile use. Ensure that your website loads quickly and is easy to navigate on smaller screens. Implementing responsive design and optimizing images can enhance user experience, leading to lower bounce rates and improved search rankings. A mobile-friendly approach is not just beneficial; it’s imperative for staying competitive in local search. Leveraging Local Listings to Boost Organic Traffic Local listings are another vital component of your local SEO strategy. Ensuring your business is listed on relevant online directories can help improve your visibility in local search results. Consistency in your business information across these platforms is crucial; discrepancies can confuse search engines and hinder your ranking. Additionally, leveraging local listings can enhance your credibility and provide valuable backlinks to your website. By actively managing these listings, you can significantly boost your organic traffic and attract more lo cal customers.
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Why a Free SEO Audit Is the First Step to Growing Your Small Business Online

by Shaun Sadlier • 4 April 2025
If you’re a small business owner, perhaps a hairdresser in Edinburgh, a carpenter in Glasgow, or a pet groomer in Aberdeen, you’ve probably heard the term “SEO” mentioned a lot. But what does it actually mean for your business, and why should you care? I’ve been in your position, wondering how to attract more customers to my website without spending a fortune. At Leads Nurtured , we’ve helped countless small businesses grow their online presence, and the first step we always recommend is a free SEO audit. Why? Because it’s the best way to uncover what’s holding your website back, and how to fix it. In this blog, I’ll explain why a free SEO audit is the first step to growing your small business online, and how you can get started with ours today using this link: Free SEO Audit Form . Let’s get your website working harder for you. What Is an SEO Audit, and Why Does It Matter? SEO, or search engine optimisation, is the process of improving your website so it ranks higher on search engines like Google. When someone searches for “hairdresser in Edinburgh” or “carpenter in Glasgow,” you want your business to appear on the first page - because 75% of users never scroll past the first page of search results (HubSpot, 2023). An SEO audit is like a health check for your website. It examines everything from your site’s structure to its content, pinpointing what’s working, what’s not, and what you can do to improve your rankings. I’ll always remember meeting Fiona, a pet groomer in Aberdeen. She had a website, but it wasn’t bringing in any clients. “I don’t know what I’m doing wrong,” she admitted over a coffee. We ran a free SEO audit for her and discovered that her site wasn’t optimised for local searches, had outdated content, and was missing key keywords. With those insights, we fixed the issues, and within three months, Fiona’s bookings had tripled. That’s the power of an SEO audit - it gives you a clear starting point to grow your business online. Why a Free SEO Audit Is Essential for Small Businesses You might be thinking, “I can’t afford to spend a lot on SEO.” I completely understand - running a small business is challenging, and every pound matters. That’s why a free SEO audit is so valuable. It provides a detailed look at your website’s performance without costing you a penny. Here’s why it’s the first step to growing your small business online. 1. It Uncovers Hidden Issues Holding You Back Your website might look fantastic, but there could be hidden problems preventing it from ranking on Google. For example: Slow Load Times : If your site takes more than 3 seconds to load, 53% of mobile users will leave (Google, 2023). Broken Links : These annoy visitors and harm your SEO. Missing Keywords : If your site doesn’t include terms like “Edinburgh hairdresser,” Google won’t know to show it in local searches. A free SEO audit identifies these issues so you can address them. When we audited Fiona’s site, we found her homepage took 7 seconds to load - far too slow. We optimised it, and her bounce rate dropped significantly. 2. It Shows You What’s Working (and What’s Not) An SEO audit doesn’t just highlight problems, it also shows what’s working well. Maybe you’re ranking for a few keywords but could rank for more with a small tweak. Or perhaps your blog posts are driving traffic, but your service pages aren’t. Knowing what’s working helps you focus your efforts. For James, a carpenter in Glasgow, our audit revealed that his blog on “Custom Furniture Ideas for Small Spaces” was driving most of his traffic. We used that insight to create more targeted content, which doubled his inquiries in three months. 3. It Helps You Understand Your Customers Better An SEO audit includes keyword research, which reveals what your customers are searching for. Are they looking for “emergency hairdresser in Edinburgh” or “bespoke carpenter in Glasgow”? Understanding these search terms helps you tailor your website to meet their needs. When we audited an Edinburgh hairdresser’s site, we found that customers were searching for “bridal hair stylist in Edinburgh.” We optimised their site for that term, and they saw a 25% increase in bookings from brides-to-be. 4. It Saves You Time and Money in the Long Run SEO can feel daunting, especially if you’re unsure where to begin. A free SEO audit gives you a roadmap, so you’re not wasting time or money on ineffective strategies. Instead of guessing, you’ll know exactly what to focus on. For Fiona, the audit showed us that her site wasn’t mobile-friendly - a simple fix that made a huge difference in her traffic. 5. It Levels the Playing Field Big businesses might have large budgets for SEO, but a free audit gives small businesses like yours a fair shot. It helps you identify easy wins that can boost your rankings without a big investment. At Leads Nurtured , we’re passionate about helping small businesses compete online, and our free SEO audit is the perfect starting point. What Does a Free SEO Audit from Leads Nurtured Include? At Leads Nurtured , we offer a free SEO audit to help small businesses like yours get started on the right track. Here’s what you’ll get when you fill out our Free SEO Audit Form : Technical Analysis : We’ll check your site’s speed, mobile-friendliness, and structure to ensure it’s set up for success. Keyword Insights : We’ll identify the keywords your customers are searching for and see how your site ranks for them. Content Review : We’ll look at your site’s content to see if it’s engaging visitors and optimised for SEO. Backlink Check : We’ll examine the links pointing to your site, as they play a big role in your rankings. Local SEO Assessment : We’ll see how well your site is optimised for local searches like “near me.” Actionable Recommendations : You’ll get a report with clear, practical steps to improve your site’s performance. It’s quick, easy, and completely free - just fill out the form, and we’ll take care of the rest. How Leads Nurtured Turns Your Audit Into Results A free SEO audit is a great starting point, but what happens next? At Leads Nurtured , we don’t just hand you a report and leave you to figure it out - we’re here to help you take action. Our packages - Pulse (£150/month), Surge (£300/month), and Nova (£500/month) - are designed to address the issues uncovered in your audit and turn your website into a customer magnet. Here’s how we do it. 1. Fix Technical Issues with a Modern Website If your audit reveals technical issues like slow load times or a lack of mobile-friendliness, our Pulse package includes a Duda website with up to 10 pages, optimised for speed and mobile use. We also include a free SSL certificate for security. After 12 months, the website is yours to keep. 2. Boost Rankings with Local SEO If your site isn’t ranking for local searches, our Pulse package includes local SEO for one area, ensuring you show up for searches like “hairdresser near me.” For James, we optimised his site for “Glasgow carpenter,” which doubled his inquiries. 3. Drive Traffic with Content Marketing If your audit shows a lack of content, all our packages include blog creation—1 blog/month with Pulse, 2 with Surge, and 5 with Nova. These blogs target keywords from your audit, helping you rank higher and attract more visitors. We did this for Fiona, writing a blog on “Top 5 Dog Grooming Tips for Aberdeen Pet Owners,” which brought in new clients. 4. Promote Your Site with Google My Business If your audit suggests better promotion, our Surge package includes Google My Business management. We’ll optimise your profile, post updates, and encourage reviews to drive traffic. For an Aberdeen pet groomer, this led to a 30% increase in bookings. 5. Build Trust with Review Management If your audit highlights a lack of trust signals, our Nova package includes review management to help you collect and showcase positive reviews. This builds credibility and encourages visitors to take action, as it did for James’s carpentry business. Real Results: How an SEO Audit Helped James’s Carpentry Business Let’s go back to James, the carpenter in Glasgow. When we ran his free SEO audit, we found his site wasn’t optimised for local searches, had a slow load time, and lacked fresh content. Using the insights from the audit, we optimised his site for “Glasgow carpenter,” wrote monthly blogs, and promoted his site on Google My Business. Within three months, James’s inquiries had doubled, and he was taking on more custom projects than ever. He told us, “I didn’t realise how much I was missing out on until the audit showed me—now my website is bringing in real clients!” That’s the kind of result we want for every small business we work with. Take the First Step: Get Your Free SEO Audit Today Ready to find out what’s holding your website back? Our free SEO audit is the perfect starting point. It’s quick, easy, and completely free - just fill out this form, and we’ll send you a detailed report with actionable recommendations: Free SEO Audit Form . Once you have your audit, we can help you take the next steps with our affordable packages - Pulse (£150/month), Surge (£300/month), or Nova (£500/month). Let’s make your website work harder for you.
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