Why Google Ads?
Google Ads is one of the most effective lead generation channels for tradespeople. Here's why:
- You only pay for results: With Google Ads, you only pay when someone clicks on your ad. This makes it a very cost-effective way to generate leads, as you're only paying for leads that have a high likelihood of converting into customers.
- You can target potential customers who are already interested in your services: With Google Ads, you can target potential customers who are already searching for the services you offer. This means that they're much more likely to be interested in what you have to say and be willing to take action (e.g., calling your business or filling out a contact form).
- You can track your results: With Google Ads, you can track exactly how many leads you're generating and what your return on investment (ROI) is. This level of transparency is essential for any lead generation campaign, as it allows you to see what's working and what isn't so that you can adjust your campaign accordingly.
How to Set Up a Successful Google Ads Campaign
Now that we've talked about the benefits of using Google Ads for lead generation, let's take a look at how to set up a successful campaign.
1) Choose the right keywords: When it comes to choosing keywords for your Google Ads campaign, you want to focus on quality over quantity. That is, it's better to choose a few relevant keywords than a long list of irrelevant keywords. To find the right keywords for your business, start by thinking about the terms that potential customers would use when searching for businesses like yours. Then, use a tool like the Keyword Planner in Google Ads to research those keywords and see how popular they are.
2) Write effective ad copy: Once you've chosen your keywords, it's time to write your ad copy. When writing ad copy, it's important to keep in mind that your goal is not to sell potential customers on your product or service but rather to get them interested enough to click on your ad so that they can learn more. To do this, make sure your ad copy is clear, concise, and interesting. Be sure to include a call-to-action (CTA) so that potential customers know what they need to do next (e.g., "Call us today!" or "Visit our website!").
3) Set a budget: The final step in setting up your Google Ads campaign is to set a budget. When doing this, it's important to consider how much you're willing to spend per lead and how many leads you want to generate per month or per week. Once you have an idea of these numbers, you can set an appropriate budget for your campaign.
Google Ads is a great way for tradespeople to get more leads by targeting potential customers who are already interested in their services. By following the tips in this blog post, you can set up a successful campaign that will help you grow your business and get more leads!
Ready to get started? Contact us today and we’ll help you create a campaign that brings in more leads than ever before.
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