Google Ads for Tradespeople
When it comes to advertising on Google, there are two main options: Google Ads and Google My Business (GMB). GMB is a free listing that appears on the right-hand side of the search results page when someone Googles your business. It includes your business name, address, phone number, hours of operation, website, reviews, and some photos.
Google Ads, on the other hand, are the sponsored listings that appear at the very top of the search results page—above even the organic listings. These ads are pay-per-click, which means you only pay when someone actually clicks on your ad. And unlike GMB listings, you can control what appears in your ad (within certain character limits). That’s why we recommend using both GMB and Google Ads—they complement each other perfectly!
How to Use Google Ads as a Tradesperson
Here are some tips on how to use Google Ads as a tradesperson:
1. Set your budget: Before you can get started with Google Ads, you need to decide how much you’re willing to spend on your campaigns. Setting a budget helps ensure that you don’t overspend and allows you to track the performance of your campaigns more easily.
2. Choose your objectives: Once you’ve set your budget, it’s time to decide what kind of results you want from your campaigns. Are you hoping to increase website visits, generate more leads, or promote a specific product? Setting objectives will help you focus your efforts and ensure that you’re getting the most out of your campaigns.
3. Choose your keywords: Keywords are the phrases and words that people type into a search engine when they’re looking for something. For example, if you sell shoes, some of your keywords might be “shoes”, “running shoes”, and “athletic shoes”. Choosing the right keywords is important for getting your ads in front of the right people.
4. Write your ad copy: Once you’ve chosen your keywords, it’s time to write your ad copy. This is the text that will appear alongside your ad and it needs to be compelling and concise. Make sure you use action words and highlight the benefits of your product or service.
5. Monitor & adjust: Once your campaigns are live, it’s important to monitor their performance and make adjustments where needed. You should also keep an eye on the latest trends and changes in the industry so that you can stay ahead of your competitors. This will help ensure that your campaigns are driving the best results for your business.
By following these steps, you can set up effective Google Ads campaigns for your small business. However, it’s important to remember that setting up successful campaigns takes time and effort. You should also look into professional Google Ads services if you don’t have the expertise or resources to manage your campaigns in-house. With a bit of time and effort, however adjust: Once you’ve launched your campaigns, it’s important to keep an eye on them so you can make adjustments where necessary. You should also use analytics tools to measure the performance of your campaigns and tweak them as needed. This will help ensure that you’re getting the most out of your Google Ads campaigns
By following these steps, you can start using Google Ads to successfully promote your small business and increase sales. However, it’s important to remember that setting up successful campaigns takes time and effort. You may want to consider hiring a professional Google Ads service if you don’t have the expertise or resources to manage your campaigns in-house. With a bit of time and effort, however, Google Ads can be a great way to attract new customers and it doesn’t have to be expensive!
By defining your target audience and choosing the right keywords, you can create an effective ad campaign that won’t break the bank. So what are you waiting for? Give Google Ads a try today!
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