How to Run a Spring Social Media Campaign That Drives Small Business Growth

If you’re a small business owner - perhaps an accountant in Edinburgh, a stairlift installer in Brighton, or a landscaper in Norwich - spring is the perfect time to refresh your marketing and connect with your audience.

With the days getting longer and the weather warming up, a well-planned spring social media campaign can help you attract new customers, engage your community, and drive growth.

At Leads Nurtured, we’ve helped countless small businesses make the most of seasonal campaigns to boost their online presence. In this blog, I’ll share how to run a spring social media campaign that drives small business growth, with practical tips and examples.

Plus, I’ll show you how Leads Nurtured can help you get started. Let’s make this spring a season of growth for your business!

Why Spring Is the Perfect Time for a Social Media Campaign

Spring is a season of renewal, and it’s a brilliant opportunity for small businesses to tap into that energy. Customers are often in a positive mood, ready to start new projects, refresh their homes, or sort out their finances after the winter months.

According to a 2024 study by Sprout Social, 68% of consumers are more likely to engage with brands on social media during seasonal events, making spring an ideal time to launch a campaign.

I’ll always remember meeting Fiona, a landscaper in Norwich. She wanted to make the most of the spring season but wasn’t sure how to stand out on social media. “I know people are thinking about their gardens, but I don’t know how to reach them,” she told me over a cuppa.

We helped her create a spring social media campaign that showcased her expertise and offered seasonal promotions, and within a month, her bookings had increased by 35%. That’s the power of a well-executed spring campaign - it can help you connect with your audience at the right moment and drive real growth.

What Makes a Great Spring Social Media Campaign?

A great spring social media campaign is all about capturing the season’s energy whilst providing value to your audience. It should be visually appealing, relevant to your business, and designed to encourage engagement.

Whether you’re on Instagram, Facebook, or X, your campaign should reflect your brand’s personality and speak directly to your customers’ needs.

Here’s what makes a spring social media campaign successful:

• Seasonal Relevance: Tie your campaign to spring themes like renewal, growth, or fresh starts.
• Engagement: Encourage your audience to interact with your posts through likes, comments, and shares.
• Value: Offer something useful, like tips, discounts, or giveaways, to attract attention.
• Visual Appeal: Use bright, spring-inspired visuals to catch the eye.
• Consistency: Post regularly to keep your audience engaged throughout the season.
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How to Run a Spring Social Media Campaign: 5 Practical Steps

Ready to launch a spring social media campaign that drives growth for your small business? Here are five actionable steps to help you get started, with examples to show how they work in the real world.

1. Set Clear Goals for Your Campaign

Before you start posting, decide what you want to achieve with your spring campaign. Are you looking to attract new customers, increase bookings, or boost brand awareness? Setting clear goals will help you measure your success and keep your campaign focused.

For example, if you’re an accountant in Edinburgh, your goal might be to get 20 new clients to book a tax consultation by the end of April.

For Fiona, the Norwich landscaper, we set a goal to increase her spring bookings by 30%. We focused her campaign on promoting her garden design services, targeting homeowners looking to refresh their outdoor spaces.

2. Create Spring-Inspired Content That Resonates

Your social media content should reflect the spirit of spring whilst showcasing what makes your business unique. Think about how your services tie into the season, and create posts that resonate with your audience.

For example, if you’re a stairlift installer in Brighton, you could share a post titled “Spring into Accessibility: 5 Ways a Stairlift Can Transform Your Home This Season,” highlighting how your services can help customers enjoy their homes more.

We helped an Edinburgh accountant, Mark, create a series of spring-inspired posts, including “Spring Clean Your Finances: 5 Tax Tips for Small Businesses.” The posts offered practical advice whilst tying into the season, and they received over 50 shares, helping Mark reach a wider audience.

3. Run a Spring Promotion or Giveaway

A seasonal promotion or giveaway is a fantastic way to attract attention and encourage engagement. Offer a discount, a free consultation, or a prize that ties into your business and the spring theme. For example, if you’re a landscaper, you could run a giveaway for a free garden consultation with the hashtag #SpringGardenRefresh, encouraging followers to share your post for a chance to win.

For Fiona, we ran a spring promotion offering 15% off garden design services for bookings made in April. We promoted it with a post saying, “Spring into a Beautiful Garden! Book by 30 April and Save 15% #SpringGardenRefresh.” The campaign generated 25 new bookings in just one month.

4. Use Bright, Seasonal Visuals to Stand Out

Spring is all about colour, so make sure your social media posts reflect that. Use bright, seasonal visuals - think blooming flowers, sunny skies, and fresh greenery - to catch your audience’s eye. You don’t need to be a graphic designer; tools like Canva offer free spring-themed templates that you can customise with your brand’s colours and logo.

For Mark, the Edinburgh accountant, we created a series of Instagram posts with a spring theme, using images of blooming daffodils and a pastel green background. The posts stood out in his followers’ feeds, and his engagement rate increased by 40% during the campaign.

5. Engage Your Audience with Interactive Content

Social media is all about interaction, so create content that encourages your audience to get involved. Ask questions, run polls, or invite followers to share their own spring stories.

For example, if you’re a stairlift installer, you could post a poll asking, “What’s your favourite way to enjoy your home this spring? A) Relaxing in the garden B) Hosting family C) Redecorating,” and use the responses to start conversations.

We helped a Brighton stairlift installer, James, create an interactive post asking followers to share their “spring home improvement goals” with the hashtag #SpringHomeUpgrade. The post received over 100 comments, sparking conversations and helping James connect with potential customers.

How Leads Nurtured Can Help You Run a Spring Social Media Campaign

At Leads Nurtured, we know that running a social media campaign can feel overwhelming for small business owners who are already busy. That’s where we come in. Our affordable packages - Pulse (£150/month), Surge (£300/month), and Nova (£500/month) - are designed to help you create and manage a spring social media campaign that drives growth. Here’s how we can help.

1. Create High-Quality Content for Your Campaign

If you don’t have the time to create social media content, we’ll do it for you. Our Surge and Nova packages include content creation, so we can craft spring-inspired posts, design visuals, and manage your campaign. For Fiona, we created a series of posts that drove a 35% increase in bookings.

2. Optimise Your Website to Support Your Campaign

A successful social media campaign should drive traffic to your website, so it needs to be ready to convert visitors into customers. Our Pulse package includes a Duda website with up to 10 pages, optimised for speed, mobile use, and lead generation. We’ll also add a landing page for your spring promotion, as we did for Mark, helping him capture more leads.

3. Promote Your Campaign with Google My Business

Our Surge and Nova packages include Google My Business management, which we can use to promote your spring campaign to local customers. For James, we shared his #SpringHomeUpgrade campaign on his Google My Business profile, driving a 20% increase in local inquiries.

4. Build Engagement with Review Management

Positive reviews can boost your campaign’s credibility. Our Nova package includes review management to help you collect and showcase customer feedback, which we can share in your social media posts. For Fiona, we included a customer testimonial in her campaign posts, increasing her engagement by 15%.

5. Start with a Free SEO Audit

Not sure where to begin? Our free SEO audit will show you how your website is performing and how a social media campaign can make the biggest impact. Fill out this form to get started: Free SEO Audit Form.

Real Results: How a Spring Campaign Helped Fiona’s Landscaping Business

Let’s go back to Fiona, the landscaper in Norwich. When we started working with her, she wanted to make the most of the spring season to grow her business. We helped her launch a spring social media campaign by:

• Setting a goal to increase her bookings by 30%.
• Creating spring-inspired content like “5 Tips for a Blooming Spring Garden.”
• Running a promotion offering 15% off garden design services in April.
• Using bright, seasonal visuals with images of blooming flowers and green lawns.
• Engaging her audience with a hashtag campaign, #SpringGardenRefresh.
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Within a month, Fiona’s bookings had increased by 35%, and her social media following grew by 200 new followers. She told us, “I never realised how much a spring campaign could do for my business - it’s brought in so many new customers!”

Take the First Step: Launch Your Spring Campaign Today

A spring social media campaign is a fantastic way to drive growth for your small business, and it’s easier than you think to get started.

Begin by setting clear goals, creating spring-inspired content, running a promotion, using seasonal visuals, and engaging your audience. And if you need help, Leads Nurtured is here for you. Our affordable packages - starting at just £150/month - can take the stress out of social media marketing and help you grow your business.

Ready to see how your online presence can support a spring campaign? Start with our free SEO audit to get a clear picture of where you stand: Free SEO Audit Form.

Once you have your audit, we can help you create a spring social media campaign that works with our Pulse (£150/month), Surge (£300/month), or Nova (£500/month) packages. Let’s make this spring a season of growth for your business!